Gentics Software and CELUM cooperate for a more efficient content management solution 

von am 17.1.2020

Vienna (OTS) – The technology partnership between Gentics Software and CELUM simplifies file management – Gentics Connect facilitates the selection of assets and establishes a uniform user experience

Web presences often go hand in hand with the need to manage large amounts of data: In the age of digitisation, many businesses are facing the challenge of using videos, images, graphics, PDFs or text documents efficiently, to archive them and deliver them via the right channels at the right time. Gentics Connect, a new joint product, brings order to the flood of data. The tool developed in a technology partnership between the Linz-based software company CELUM and Gentics Software, a division of APA-IT, seamlessly combines the strengths of the CELUM Digital Asset Management system (DAM) with the strengths of Gentics CMS. Digital files can thus be managed more easily with less use of resources.

We see huge benefits for users if their business software interoperates and fits together well. By cooperating with CELUM we can now meet the high expectations of content managers regarding efficient workflows even better”, APA-IT CEO Clemens Prerovsky is convinced. CELUM CEO Michael J. Kräftner says: “The partnership between CELUM and Gentics has been in place for several years. We are highly pleased that we can offer this fantastic integration with a leading Austrian CMS player.”

Digital Asset Management systems such as CELUM and Content Management systems such as the one offered by Gentics have specific strengths: On the one hand they efficiently organise media files, and on the other hand they allow to centrally publish content on various channels. Different files, also called assets, are often deeply hidden across several complex image and media databases. Gentics Connect allows content managers to keep an overview of all of their files and avoid duplicate data. Intelligent keywording makes it easy to find the files. Seamless integration ensures a consistent workflow and a uniform user interface. Gentics Connect is furthermore ideally suited to precisely manage access and permissions for a large number of employees.

About APA-IT

APA-IT Informations Technologie GmbH is offering complete solutions that focus on the areas of media solutions, IT outsourcing and content management. As a subsidiary of APA – Austria Presse Agentur, APA-IT is operating the infrastructure of the Austrian news agency and many other media businesses. Together with the Gentics Software division which specialises on content management and publishing solutions, established systems and tools are continually developed and tailored to the specific requirements of customers. APA-IT is a reliable partner for its customers – from the design up until daily operations. With its know-how and industry expertise the company is a specialist for IT solutions addressing publishing houses and businesses with media-related tasks.


CELUM is a globally leading manufacturer of Cloud software. Its Content & Collaboration Cloud optimises the entire life cycle of digital content as well as the interactions of people in teams. CELUM products provide the foundation on which to create, manage, distribute and utilise content and to establish a new and digital design of work places. Customers significantly benefit from automated marketing and communication processes, reduced costs and increased productivity. More than one million users and 800 businesses in 35 countries put their trust in CELUM. In four locations, more than 100 employees are working to implement the vision of fundamentally changing the way in which people work together and use content to convince.

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